Welcome back, Simon.
After a few mysterious teasers over the last couple weeks, boy robot Simon Curtis has finally returned with a lush new single. "Love", perfectly suited for Valentine's Day, serves as the artist's first original solo release since sharing free extended play WWW back in 2013. The official lead single off an upcoming, highly anticipated third studio album? Perhaps.
"Love" embraces an alluring alternative pop sound, heightened by hypnotic drums and subtle synths that support Curtis' sultry falsetto throughout. Purposefully released on a holiday littered with red roses and chocolate hearts intended for a significant other, the artist highlights the importance of self-love on the Danny Garibay-produced effort. While society has taught us that being alone on Valentine's is a negative, Curtis stresses listeners to find beauty in their own existence.
Initially teased with a high-energy, upbeat snippet of the rousing chorus, turns out "Love" abandons the need for traditional pop production, instead finding success by incorporating stripped down instrumentals and focusing more on an emotive vocal performance and solid songwriting.
"Coming in, coming in closer, like it but I'm not supposed to, I never want anybody, just want to be with a body," he sings on the second verse.
There was a reason why Curtis intentionally mislead fans by sharing the tonally-separated chorus. It represents the moment when one realizes they do not need to be in a relationship to feel good about themselves on Cupid's big day, it symbolizes when "everything clicks" and we learned there's nothing "more powerful or important than truly loving yourself". From the sound of his controlled, liberated vocals, the artist may have recently had the moment of realization himself.
Curtis stormed on the scene by creating bombastic dance-pop beats for his cutting-edge debut album 8Bit Heart in 2010. Featured tracks such as "Beat Drop" and "Diablo" will forever stand the test of time. "Love" differs drastically from those past gems through. The track finds the artist with more confidence this go around, both in message and by proving he doesn't need intense backing noise to make a convincing vocal statement.
And when it all culminates in the final spin of that chorus... brilliant.
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